Salesforce Marketing Cloud Specialist 18261

Veritaz is a leading IT staffing solutions provider in Sweden, committed to advancing individual careers and aiding employers in ensuring the perfect talent fit. With a proven track record of successful partnerships with top companies, we have rapidly grown our presence in the USA, Europe, and Sweden as a dependable and trusted resource within the IT industry.

Assignment Description We are looking for a Marketing Automation & Data Cloud Specialist with strong Salesforce expertise to support a leading organization within the banking and financial services sector. What You Will Work On Design, implement, and optimize marketing automation solutions using Salesforce Marketing Cloud Next and Data Cloud Build and maintain customer journeys, automation workflows, and personalized communication strategies Develop audience segmentation and targeting models based on customer data Support data-driven customer engagement and communication initiatives Create, manage, and optimize reusable content blocks and campaign assets Translate technical platform capabilities into business-focused solutions Conduct workshops, requirements gathering sessions, and stakeholder meetings Provide advisory services and best-practice recommendations around marketing automation Support business users with training, coaching, and knowledge transfer Collaborate with business, marketing, CRM, and technology teams Contribute to platform governance, optimization, and continuous improvement initiatives Ensure solutions align with compliance, security, and operational requirements Support integration and data management activities within the Salesforce ecosystem

What You Bring Proven experience working with Salesforce Marketing Cloud Next (MCA) and Data Cloud Salesforce Marketing Cloud and/or Data Cloud certifications, or extensive implementation experience Deep understanding of the architecture and technical setup of Marketing Cloud Next and Data Cloud Experience designing, building, and optimizing marketing automation workflows and customer journeys Strong knowledge of segmentation, personalization, and customer engagement strategies Experience creating and managing content within Salesforce platforms Ability to translate technical concepts into business value and user-friendly solutions Experience facilitating workshops and gathering business requirements Strong stakeholder management and communication skills Experience training, coaching, and supporting business users Excellent Swedish and English communication skills, both written and spoken